What made me decide on the brand was seeing so many other people using it in the neighborhood. When I go for walks, you can see the little flags up all over where people have recently had one of these invisible fences installed, and their dog always seem to remain in their yards. They might still come up and bark at us, but they stay in the yards.In the past I've tried using collars that just have a remote, but no fencing system. That never works well because you have to be watching your dog every second with the remote in hand, and for the most part we're not actually letting our dogs out into the front yard, they're bolting out the door seeing another dog and wanting to chase them.Normally they don't go near the road, but there's a bike path along the other side of it and people often walk their dogs along it. Any chance my dogs get to go run up to and bark at another dog they feel is getting too close to their house, they will take. Which has them running straight out into the road to cross it. However this invisible fence is finally enough to keep them from leaving the front yard.This fencing was simple enough to set up that my husband and teenage son had it up and running within an afternoon. Our main reason for getting this was the front yard. Our back yard is fenced in (we just put that in this summer) but we needed something to deter the dogs (labs) from bolting out the front and into the road in front of our house.We don't rely on this 100% to always keep the dogs contained, it's more so to help prevent our dogs from bolting out into the road or chasing someone down. When they're out unsupervised playing, they are in their fenced in back yard. But after a few scares with our dogs getting out the side door and bolting out after someone walking their dog, we realized we needed to do something to keep them from leaving the front yard as well.